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The good, the bad and the ugly: Consumption


We created a StarWars civilization with stone age sentiments, medieval institutions, consumption and godlike technology. But we screwed up. Now we are stunned by the danger to our existence.E. O. Wilson

At the center of all the problems of the world we are dealing with today is in fact human made!

We need to stop and take a look at the situation we have come to as individuals with the consumption motive, developing technology and mega-urbanization.

It is useful to think about our choices and the impact of our choices on the world and humanity.

Humanity has not only damaged nature, the environment, animals and the planet rapidly, but also caused great harm to itself. 

Consumption is happiness?

Many of the problems we experience today in connection with global warming and climate crisis stem from the changing production models and consumption patterns triggered by the use of fossil fuels since the industrial revolution.

While these production models rapidly consumed the planet, they also changed consumption practices and profoundly changed human life.

Without realizing it, we become individuals who do not enjoy the movie they watch or the book they read, cannot adopt the space they live in, fail to be in the moment, and are less productive than their potential.

This confusion, which affects every aspect of our lives, intensifies our search for things that will provide us with satisfaction, even for a short time.

The desire to have something we do not need, which we call impulsive consumption, is fed precisely by this contradiction.

Because the goal is short-term satisfaction, we cannot be sure of the reality of our needs.

We give ourselves short-term satisfaction by buying things we don’t need and will never use.

On the other hand, when a product is purchased; a series of problems arise that will affect the entire planet, resulting from the making, transportation, use, and eventual destruction of that product.

Carbon emissions, plastic pollution, water consumption are among them.

Do you know what is happening when you buy a single t-shirt?

Let’s see what kind of effects it has on the back when you buy a simple t-shirt.

Look, 99.5% of the total water reserve in the world is not drinkable water! More than 1 billion people still do not have access to clean water. More than 2 billion people live in countries with high water stress.

It takes 2,700 liters of water to produce a single t-shirt from traditional cotton. And the amount required for a single jean is 7,570 liters. That is, more than 10 tons of water in total!

The fashion and clothing industry is the second largest consumer of water resources in the world. It creates more emissions than flights and shipping. One of the most important plastic pollutants….

Fast fashion creates nearly disposable clothing. The life of the products is significantly shortened. For this reason, 85% of all textiles go to landfill and are mostly incinerated.

Unfortunately, there’s even more: 500,000 tons of microfibers are released into the ocean each year through the washing of textiles. This means plastic pollution equivalent to 50 billion plastic bottles. Each year, 50 billion plastic bottles…

(Speaking of plastic, there is a 3.4 million square kilometer wide continent of plastic in the Pacific that weighs 7 million tons. Today, this 7th continent, which is almost half the size of Australia, is getting bigger by the day.)

So what happens to those scattering micro-plastics? We’re eating!

The rate of micro-plastic that enters (eats) our body every week is 5mg. So we eat 1 credit card every week.

Since we came to our food, let’s say this:

The amount of food wasted every year is 1.3 billion tons. That’s one-third of the food produced worldwide. Its economic value is 1 trillion dollars. 1.5 billion people in the world are overweight or obese, and more than 1 billion people are on the hunger limit.

Have you seen a greater contradiction and injustice than this?

At the point we have reached today, we are talking about the humanitarian crisis, not the climate and environmental crisis.

Life on Earth is not limited to humans!

The earth is 4.5 billion years old, modern humans evolved 200,000 years ago, the first civilization was established 6,000 years ago, the industrial revolution only 200 years ago.

Take a look at what we have come to in 200 years!

Modernization and urbanization want more; for this, it became the guise of earning more at any cost and thus consuming more.

On top of that, the state of happiness and well-being has also become consumption indexed.

Globalization and the new age media have visualized and exposed this.

We sought these states of happiness and well-being in better cars, better homes, holidays, fantastic tables, in the world of luxury brands.

Here is the tragedy!

If we could not reach them as much as we see in others; we felt frustrated, defeated and bad.

That’s why we have a goal of buying more, eating more, traveling more, doing more, that is, consuming more of everything.

But in reality, we become exhausted!

Consumption is not just about buying goods.

We unconsciously consume our time, mind, attention, energy, emotions and ultimately our health.

Simplification is a very pragmatic and applicable concept that comes into play at this point.

In short, in our daily life practices, everything is just as it should be.

Not too little, not too much!

At a healthy and sustainable level; so as it should be…

What is the simple solution?

It is not easy to quickly and radically change our consumption model and shopping practices.

However, it is possible to convert. The most applicable and simple method is to be moderate and rational. And simplify.

We know that this consumption frenzy and confusion resulting from impulsive consumption can be reduced by simplifying and getting rid of the excess.

Because, considering not only our present but also our future, we all need to approach the consumption phenomenon in a much more “smart” way.

Simplifying in every field is very important for us, future generations and our world.

We all have a responsibility in this regard.

Simplifying is a very simple but important step at this point.

You will see, you will have a much healthier and more enjoyable life with the simple steps you will take to simplify.

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